Manly Men Drink Merlot
Friends: for the last nine months we’ve been secretly and quietly working on a new project with my brother Eric Arvai to help showcase who we are and what we do in a new way. I’m sure if you asked Eric, he would say it was like birthing a new baby. The time, the love, the attention that he and his partner Adriel Olmos put into this project was beyond normal work hours and done as a labor of love on evenings and weekends. The result is the first of a series of videos … which we’re delighted to share with you now.
This beautiful video is hours and hours of footage condensed into one short story that sort of came together without us meaning for it to do, as can happen sometimes when the camera starts rolling and the right questions are asked. We started at Harvest last year, we rolled through fermentations, bottlings, and special event tastings. What I think we’ve encompassed is the beauty, the heart, and the relational experience that wine brings to any table, but most especially to ours. Wine is truly alive, and we are meant to celebrate that.
The inspiration for this kind of documentary style footage comes from a series we love on Netflix called “Chef’s Table,” and we think Eric & Adriel have created something really special here that does for Crosby Roamann and wine, what that series did for food. We are so proud of this and so very happy to be able to finally share it with you. Please watch and share yourselves — And after you’ve seen the video, please read on below to find our “Manly Men Drink Merlot” campaign for Father’s Day, and some up-coming events at the winery!
Father’s Day is just around the corner on Sunday, June 18th. Together with two small family wineries in our own Crusher District of Napa Valley, we’re hosting a progressive tasting and meal, with food pairings created by a local Napa chef. It’s on Saturday June 17th, and there are only 12 seats available, with transportation provided between our three wineries. What a perfect start for Father’s Day- RSVP link and menu details here. Sign up while seats are still available.
And if you are still looking for a gift for Dad, we have a saying we’ve been tossing out, a little tongue in cheek….“Manly Men Drink Merlot”. It’s time we put that myth to bed that Merlot is in any way an inferior grape variety. After all, some of the most expensive and famous wines in the world are made from Merlot. We’re pretty excited about our 2012 Oak Knoll District Merlot, hailing from the Jaeger Family vineyard off Big Ranch Road, one of the most unheralded but decidedly most beautiful spots in the Napa Valley. This Merlot is rich, yet balanced by sweet blackberry flavors and a tart raspberry sweetness that lingers on the finish. It would make a really nice gift for that strong confident man in your life.
Juliana & Sean