Thoughts on Wine Labels: Part 1 -- the new releases.

Thought on Wine labels ... So ... I think we've finally gotten it right. And yet I hesitate to say that, since it's been seventeen years of label evolution. I'm really happy with the labels now, and I finally think we have it dialed in, but it got me thinking. What finally changed? Why did it take so long for me to feel like we'd finally found a match between our brand and our label. And how crazy is it that it took seventeen years for it to evolve to a place where I was finally happy with it, like truly and fundamentally happy with it?