{"id":1667,"date":"2024-05-23T07:33:00","date_gmt":"2024-05-23T14:33:00","guid":{"rendered":"https:\/\/www.crosbyroamann.com\/?p=1667"},"modified":"2025-08-08T07:39:00","modified_gmt":"2025-08-08T14:39:00","slug":"the-new-wine-labels","status":"publish","type":"post","link":"https:\/\/www.crosbyroamann.com\/fr\/the-new-wine-labels\/","title":{"rendered":"Our new wine labels."},"content":{"rendered":"

Thought on Wine labels … So … I think we’ve finally gotten it right. And yet I hesitate to say that, since it’s been seventeen years of label evolution. I’m really happy with the labels now, and I finally think we have it dialed in, but it got me thinking. What finally changed? Why did it take so long for me to feel like we’d finally found a match between our brand and our label. And how crazy is it that it took seventeen years for it to evolve to a place where I was finally happy with it, like truly and fundamentally happy with it?<\/p>\n\n\n\n

I don’t really have the answers to these questions. The Great Diety above must have had some plan for it, but lord if I know. I absolutely wish that we could have shown up on day 1 with our 2007 Cabernet Sauvignon with this label, and never changed or diverged in any way — I really do — but Crosby Roamann has been an adventure and a mystery to me in so many respects that just wasn’t our path. The good news is, however, I really believe we’re finally there. So let’s take a look at it — what we love about them, how we got there, and why.<\/p>\n\n\n\n

First off, I’m really happy we dropped the Sean W McBride line of wines. We’ve gone back to Crosby Roamann<\/strong> for all our branding, and it makes we so happy. I was never really thrilled to have my own name on the labels — it just felt wrong. sure, I had my reasons for it, and believe me, NONE of them were vanity. They were good reasons, which I won’t go into now, but ultimately Crosby Roamann and Sean W. McBride just didn’t work as a branding idea. It really started to make sense to me when we went for dinner at a long time restaurant account, and despite the fact that they carried all our wines — Bon Ton, Crosby Roamann, and Sean W. McBride — everyone referred to me as “Mr. Crosby.” It was at that point that I realized that no matter what I did, or put on the label, most people would still think of me, personally, as “Crosby Roamann.” So why not lean into it? And that’s what we did.<\/p>\n\n\n\n

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Second, I love the copper foil tone and the warmth it brings to the brand. And the roses seem to have come out just right in the full-bleed print, rather than the inverse\/outline we have been printing since 2016. Third, I love the script on the varietal and the appellation. Fourth, I love the color and the font of the vintage. Fifth, I love the copper border matching the roses. And lastly, it just all WORKS together, aesthetically, it just reads, finally, as what I had imagined, but never been able to visualize conceptually, all those years ago.<\/p>\n\n\n\n

If there was one thing I would change (aha! Here I go again …) I might add a UPC code to the bottom left of the wrap — I’m sure it would help sales in places like Whole Foods, but aesthetically, I’m happy it’s not there. Some things like UPC codes and “romance copy” remind me I’m buying a “product” and not a piece of “art,” and I prefer the latter.<\/p>","protected":false},"excerpt":{"rendered":"

Thought on Wine labels … So … I think we’ve finally gotten it right. And yet I hesitate to say that, since it’s been seventeen years of label evolution. I’m really happy with the labels now, and I finally think we have it dialed in, but it got me thinking. What finally changed? Why did…<\/p>","protected":false},"author":4,"featured_media":1670,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-1667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new-releases"],"uagb_featured_image_src":{"full":["https:\/\/www.crosbyroamann.com\/wp-content\/uploads\/2025\/08\/image-10.png",936,624,false],"thumbnail":["https:\/\/www.crosbyroamann.com\/wp-content\/uploads\/2025\/08\/image-10-150x150.png",150,150,true],"medium":["https:\/\/www.crosbyroamann.com\/wp-content\/uploads\/2025\/08\/image-10-512x341.png",512,341,true],"medium_large":["https:\/\/www.crosbyroamann.com\/wp-content\/uploads\/2025\/08\/image-10-768x512.png",768,512,true],"large":["https:\/\/www.crosbyroamann.com\/wp-content\/uploads\/2025\/08\/image-10.png",936,624,false],"1536x1536":["https:\/\/www.crosbyroamann.com\/wp-content\/uploads\/2025\/08\/image-10.png",936,624,false],"2048x2048":["https:\/\/www.crosbyroamann.com\/wp-content\/uploads\/2025\/08\/image-10.png",936,624,false],"trp-custom-language-flag":["https:\/\/www.crosbyroamann.com\/wp-content\/uploads\/2025\/08\/image-10.png",18,12,false]},"uagb_author_info":{"display_name":"Sean W. McBride","author_link":"https:\/\/www.crosbyroamann.com\/fr\/author\/sean\/"},"uagb_comment_info":0,"uagb_excerpt":"Thought on Wine labels … So … I think we’ve finally gotten it right. And yet I hesitate to say that, since it’s been seventeen years of label evolution. I’m really happy with the labels now, and I finally think we have it dialed in, but it got me thinking. What finally changed? Why did...","_links":{"self":[{"href":"https:\/\/www.crosbyroamann.com\/fr\/wp-json\/wp\/v2\/posts\/1667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crosbyroamann.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crosbyroamann.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crosbyroamann.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crosbyroamann.com\/fr\/wp-json\/wp\/v2\/comments?post=1667"}],"version-history":[{"count":3,"href":"https:\/\/www.crosbyroamann.com\/fr\/wp-json\/wp\/v2\/posts\/1667\/revisions"}],"predecessor-version":[{"id":1673,"href":"https:\/\/www.crosbyroamann.com\/fr\/wp-json\/wp\/v2\/posts\/1667\/revisions\/1673"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crosbyroamann.com\/fr\/wp-json\/wp\/v2\/media\/1670"}],"wp:attachment":[{"href":"https:\/\/www.crosbyroamann.com\/fr\/wp-json\/wp\/v2\/media?parent=1667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crosbyroamann.com\/fr\/wp-json\/wp\/v2\/categories?post=1667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crosbyroamann.com\/fr\/wp-json\/wp\/v2\/tags?post=1667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}